The Segway Dirt eBike announcement at SEMA Show was a media success. For the first time ever, Segway attended SEMA Show and debuted its entry into the Powersports market with Segway Dirt eBike; X260 and X160. Twenty original articles and broadcast segments set a strong cadence for media buzz throughout the four-day event. At one point, the Blue Man Group checked out the Ninebot Gokart Miniature Racetrack to test their go-karting skills (Disclaimer: helmets are required for riders’ safety).
SEMA is an annual show held in Las Vegas at the Las Vegas Convention Center. It’s a premier automotive specialty products trade event that brings together trade-only industry folks and companies. According to CBS, this year SEMA estimated a total turnout of 200K people.
SEMA show attendees, the tech, auto and adventure media were impressed and enthusiastic about Segway’s entrance into the Powersports segment. More media highlights can be found below:
● 20 original articles and broadcast segments with 5 pending
● 42 million impressions generated
● Press release total potential reach: 7,281,318
What the Press Are Saying
The Blonds are best known for creating collections that are glamorously over the top with a rebellious twist that cater to the entertainment industry. Inspired by music, film, and art, the brand utilizes an eclectic mix of textiles and embroidery to create handcrafted one of a kind garments that focus on accentuating the human form.
But Segway is aiming to do more than supply scooters. The company wants to offer a range of mobility devices that combine software, robotics and its patent-protected Segway self-balancing technology. The debut of the Dirt eBike follows the introduction of three other hybrid off-road products, including an ATV, all in an effort to build out its new Segway Powersports business unit.
The features we find most interesting in the X160 and X260 are the swappable batteries, the 31.1/46.6 mph (X160/X260) top speeds, the 40.4/74.6 mile range, and the 162.2/184.3 lb-ft torque claims. To our eyes, the componentry appears to live in the space between mountain bikes and dirt bikes.
The bike is light, responsive, and has loads of torque. Eco mode is plenty powerful for most riding. In Sport mode, it will pop wheelies on demand. The bike’s ergonomics, smooth power delivery, and good looks impressed me.
Segway, the electric vehicle company best known for, well, the Segway, has created an electric dirt bike for off-road junkies with a soft spot for planet Earth.
These numbers might not sound all that interesting on their own, but when paired with the fact that the X160 has smaller 17-inch wheels and a compact frame design, it turns into the perfect bike for maneuvering around winding mountain trails.
Despite the company’s success selling low-cost electric scooters, Segway-Ninebot has set its sights on expanding into electric power sports.