Segway Inc. External Trademark and Copyright Usage Guidelines

The following are general guidelines for the proper use of Segway Inc. trademarks and copyrights. Any use of Segway Inc. trademarks that is inconsistent with these guidelines, or other unauthorized use of Segway Inc. trademarks or marks that are confusingly similar to Segway Inc. trademarks, may violate Segway Inc.'s trademark rights. Any use of Segway Inc. copyrights other than under the limited license set forth below may violate Segway Inc.'s rights.

If you are a licensee of any Segway Inc. trademark or copyright rights, please contact your Segway representative to discuss your usage guidelines.

If you have any questions regarding these guidelines, or would like to request permission to use Segway Inc. copyrighted materials in a manner other than expressly allowed in these guidelines, please send your requests to media@segway.com. Please include your contact information, what content you seek to use and how it will be used. If you are requesting photo permission, please send all copy and captions that will accompany the photo with your request.

Fair use of Segway trademarks

Permissible Use:

You may make fair use of Segway Inc. word marks to: 1) make true, factual statements about Segway Inc. products bearing those marks, 2) truthfully communicate that your product is compatible with, or designed for use with, Segway Inc. products, or 3) truthfully communicate your company's or organization's interest in or use of Segway Inc. products (providing that such use is otherwise legally permissible).

You should never use Segway Inc. logos or stylizations of the Segway Inc. word marks without the express written permission of Segway Inc.

Permissible fair uses of the Segway Inc. word marks include accurate statements such as:

  • The Segway® Personal Transporter (PT) is . . .
  • [Your product name] is designed for use with the Segway® Personal Transporter (PT).
  • [Your company or organization] is currently using the Segway® Personal Transporter (PT).

When making a fair use of a Segway Inc. trademark, you should acknowledge that Segway Inc. owns the trademark. The following language is appropriate:

"Segway is a registered trademark of Segway Inc. in the United States and/or other countries."

Prohibited Use

1. You are not permitted to combine or use the Segway Inc. trademarks with your product, service, or company name or any other term. Such use of Segway Inc. trademarks would NOT constitute a fair use.

  • Correct: [Your name] Rentals - we rent Segway® Personal Transporters (HTs)
    Incorrect: [Your company name] Segway® Rentals
  • Correct: [Your product name] may be used with the Segway® Personal Transporter (PT)
    Incorrect: Segway® [your product name]

2. You are not permitted to use Segway Inc. logos or stylized word marks unless you have express written permission to do so.

Examples of logos/stylized word marks that you are NOT permitted use without express written permission):

Segway Logos

3. You are not permitted to use Segway Inc. trademarks as meta tags for your web pages.

4. You are not permitted to use Segway Inc. trademarks or any abbreviations of Segway Inc. trademarks as your domain name or as parts of your domain name.

Example: Do not use www.segdecals.com or www.segwaydecals.com as the domain name of a business selling decals for use on the Segway® Personal Transporter.

5. You are not permitted to use Segway Inc. trademarks in a manner that would disparage Segway Inc., its affiliates, its products, or services (i.e. untruthful advertising, false/misleading promotional materials, etc.).

6. You are not permitted to use Segway Inc. trademarks in a manner that implies an affiliation or connection with Segway Inc.

Proper general use of Segway Trademarks

Marking

1. A reference to a Segway Inc. trademark should include the designation "®" (which indicates that the trademark has been registered). Example: "The Segway® line of products are available now."

2. Materials which refer to Segway Inc. trademarks should also include a footnote identifying the mark or marks and stating something to the effect that, for example, "Segway and the Segway Logo are the registered trademarks of Segway Inc."

3. When a trademark is used repeatedly in a document, the ® designation should, at a minimum, be used when the trademark first appears, such as in the heading or title, or when first referenced in the text.

4. Do not use the ® symbols in conjunction with the Segway Inc. company name. When referring to Segway Inc., it is preferable to use the full name, "Segway Inc."

Examples of correct trade name usage and trade mark designation:

  • "This product was developed by Segway Inc."
  • "Segway Inc.'s latest product has a variety of options."
  • "This is the Segway Inc. plant where the Segway® Personal Transporter (PT) is made."
Form of Use

1. Always use Segway Inc. trademarks as an adjective, not as a noun.

A trademark should always be used as an adjective and followed by a common or generic noun for the product in each written communication (or, if applicable, in broadcast). It is very important that the mark never be used as a descriptive noun for the product.

For example, when using the "Segway" trademark to refer to Segway Inc.'s Personal Transporter, you should refer to the product as the Segway® Personal Transporter (PT) when the trademark first appears in a document and as often as possible. After the first reference, you may refer to the product as the Segway PT.

  • Correct: "The Segway® Personal Transporter (PT) is available now!"
    Wrong: "Segway is available now!"
  • Correct: "Get moving with a Segway® Personal Transporter (PT). The Segway PT is available now!"
    Wrong: "Get moving with Segway."

2. Do NOT use a Segway Inc. trademark in a plural or possessive form.

  • Correct: "The Segway® Personal Transporter is an easy and intuitive..."
    Wrong: "A Segway's design is an intuitive..."
  • Correct: "We bought 10 Segway® HTs."
    Wrong: "We bought 10 Segways"

Exception: As discussed above, you may use the possessive form with the company name. For example:

  • Correct: "Segway Inc.'s staff is fantastic"

3. Do not use a Segway Inc. trademark as a verb. As discussed above, trademarks are adjectives and should never be used as a verb.

  • Correct: "Let's glide over to John's house on our Segway® HTs."
    Wrong: "Let's Seg over to John's house on our Segway® HTs."

4. Do not shorten, abbreviate or create acronyms out of any Segway Inc. trademark.

  • Correct: "I took my Segway® PT to John's party."
    Wrong: "I took my Seg to John's party."

5. A trademark should always be written with initial capital letters or a stylized format. The only exception to this rule is those cases where the mark is part of a graphic design that has been approved by Segway Inc.

6. Segway Inc. trademarks should never be connected to other words, such as by hyphens.

  • Wrong: "[Your product] is a Segway-compatible product."

7. Segway Inc. trademarks should not be used with any other trademarks, logos, designs, names or other marks in a manner that could confuse the consumer or give the impression that the other marks or their owners are associated with Segway Inc.

Limited use of Segway Copyrights

Information distributed by Segway Inc., including all information contained on Segway Inc.'s Web site (www.segway.com), is copyrighted and protected by worldwide copyright laws and treaty provisions.

Segway Inc. authorizes the use of information contained on Segway Inc.'s Web site (www.segway.com) ("Segway Information") only as follows:

Personal, Non-Commercial Use

Segway Inc. authorizes you to view and download Segway Information only for personal, non-commercial use, subject to the following conditions: 1) you must retain, on all copies of the Segway Information, all copyright and other proprietary notices contained in such Segway Information; 2) you may not modify the Segway Information in any way, reproduce, publicly display, distribute, or otherwise use such Segway Information for any public or commercial purpose; 3) you must not transfer the Segway Information to any other person unless you give them notice of, and they agree to accept, the obligations arising under these terms and conditions of use, and 4) you must agree to abide by any additional restrictions displayed on the Segway Web site (www.segway.com) as it may be updated from time to time.

Journalistic Purposes

Segway Inc. authorizes journalists to view, download, and distribute copies of Segway Information only for legitimate journalists purposes, subject to the following conditions: 1) you must retain, on all copies of the Segway Information, all copyright and other proprietary notices contained in such Segway Information or otherwise appropriately attribute ownership of Segway Information to Segway Inc.; 2) you may not modify the Segway Information in any way; 3) you may only reproduce, publicly display, distribute, or otherwise use such Segway Information in connection with a newspaper, magazine, broadcast, or Internet media outlet; 4) you must not transfer the Segway Information to any other person unless you give them notice of, and they agree to accept, the obligations arising under these terms and conditions of use, and 5) you must agree to abide by any additional restrictions displayed on the Segway Web site (www.segway.com) as it may be updated from time to time.

The Segway Rider Line Drawings (examples shown below) are copyrighted and protected by worldwide copyright laws and treaty provisions. Segway does not authorize the use of the Segway Rider Line Drawings, or any derivatives thereof, for any public or commercial purpose.

Segway Transporter sketch